An animation or an excellent game is created to serve people. There are many characters in the animation and the game, and each character has his own story. The stories of these characters will attract the audience or players to browse again after watching the work. This content will attract people to continue to pay attention to the update of the work. And this will make people spontaneously form discussion groups to discuss the story content or characters they are interested in, so there is IP.
A good work, its IP must be full of attraction, people will spontaneously form a community to discuss it, share it, and spread it, which is also a means for the company to expand its influence. Most excellent companies will have their own IP products. How to develop and how to communicate with fans in the community is the secret of their survival to the present.
If players like this IP, they will spontaneously create some content for it, such as derivative novels, illustrations, or animations. I used to follow an independent animation studio called “CarbotAnimations”. They are loyal fans of “StarCraft 2”. They love this game and have made many animated shorts for the game and posted them on YouTube. Soon after, they were hired by the official and became a professional animation team, producing many other game animations for Blizzard Entertainment.
I think this is my future goal. I will focus on an IP, which may be a game or an animation. I will try to make some content for them, some content that will be loved by the community, and spread the IP content I like, which will make me very proud.
Video Reference：https://www.youtube.com/watch?v=D-wT6SyGphA&t=30s