With the popularization of technology in modern society, most people have the opportunity to publish the content they create in their leisure time on the Internet for people to share. From the previous hard work of making animations in front of the drawing table to now being able to make them with just a mobile phone or tablet, the advancement of the times has omitted most of the processes, and the advancement of technology has greatly reduced the time people need to create.
For the above reasons, we can find many animators or illustrators with personal power on various video websites. They often share their daily creations, and most of the content they create is to promote their favorite movies, animations, or game plots for others.
For a large company, whether their products are games, animations, or movies, they hope that someone will promote their content and let more people know about their products. Therefore, they will spend a lot of money on publicity, and advertisements everywhere are just part of their publicity methods. Imagine, are you impressed by the advertisements you see on the street every day, or by the videos made by some independent media or independent video bloggers that you follow? Because of the convenience of the Internet, most company managers have found that instead of spending a lot of money on inefficient advertising without purpose, it is better to go to some video websites, recruit some independent video producers with a large fan base, and then let them promote their products. This approach is more efficient.
CircleToonsHD, Cas van de Pol, CarbotAnimations, and many other video hosts have similar experiences. They used to be individual animators, but when their videos became popular, a large number of commercial companies began to place orders with them, hoping that they could make animations and promote their products.
Animators may not know why their works can be so popular and popular quickly, but the audience and the people in the community like their works, which also attracts the attention of the company. This is a very positive two-way feedback. Painters can rely on orders to work for their favorite careers while getting a lot of remuneration, and companies and communities have also received extensive promotion and attention.